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Research Highlights:

Colgate Optic White Platinum Toothpaste with 3% hydrogen peroxide performed well in DENTAL ADVISOR Laboratory Testing showing significant whitening after a week of simulated use in the DENTAL ADVISOR Toothbrush Simulator compared to a toothpaste without hydrogen peroxide. This toothpaste is designed for no tooth sensitivity and can significantly remove stains in just 1 week of use when used as directed.